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Cover of Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Literary Form:Non-fiction
Publication Year:1991
Original Language:English
Author Nationality:United States
Genres
BusinessEngineering: generalHigh technologyHigh technology industriesHoogwaardige technologieIndustries de pointeInnovationsInvestments

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

Non-fictionBusinessEngineering: generalHigh technologyHigh technology industries+14 more
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BusinessEngineering: generalHigh technologyHigh technology industriesHoogwaardige technologieIndustries de pointeInnovationsInvestmentsMarketingProduits de haute technologieSellingSpitzentechnologieTechnological innovationsTechnologieTechnologie de pointeTechnologyVenteVerkooptechnieken